Swiss Camo

The Anti-Camouflage Camouflage

Let's be honest: as camouflage goes, your Swiss Camo Polo is useless unless you're golfing in a snowstorm in the Swiss Alps, and then good luck finding your ball. So, don't wear this polo and think you'll hide from anybody, including the guy whose skull is bleeding from the ball you just shanked into his head. This is not Navy Seal-issued camouflage. This is a Bad Habit polo, which means it's uniquely designed to turn heads and help you stand out in the crowd. We call it the anti-camouflage camouflage (patent pending). 

Of course, while we'd love to take credit for all future head-turning, we know that turning heads is less about the cloth on your back and more about the stuff beneath the skin, and the only meaningful way to stand out in a crowd is with the way you live. In short, we make the polo. You bring it to life. That's the way it should be.